Thursday, February 22, 2007

A gooood business case

In January Cisco (a company that provides telecommunication, networking and security devices), and Apple (providers of the Ipod and the Mac) had a problem. Apple used a brand registred previously by Cisco.
The problem was that Apple showed an aggressive and arrogant behavior. Cisco showed from the start a strong will to find a win to win agreement.
Apple ignored it.
Today the press announced that both companies found an agreement and both get more than the usage of their brands, they will cooperate in other areas. I think this is a good sample about getting the best out of problems.

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